Ethical Marketing Audits for Online Service Providers

DO YOU KNOW IF YOUR MARKETING IS ETHICAL?

WE DO!

The Ethical Marketing Audits provide third-party verification that your website and marketing materials meet clear standards for integrity, safety, and transparency.

Trust is at an all-time low with online service providers. Let US do an audit to make sure your business is operating in an ethical and transparent way! A passing score qualifies you for inclusion in the Neurovetted Directory and to the Neurovetted Badge, signaling to clients that your business has been independently reviewed, not self-certified.

This process helps reduce legal and platform risk, strengthen buyer trust, and differentiate your brand in an increasingly regulated and skeptical online marketplace.

We offer two options for ethical marketing audits:

Website Only or Website plus Emails plus Social Media

Both options include:

• A numerical score (out of 100) using the Neurovetted Rubric

• Category-by-category breakdown

• (Integrity, Competence, Safety, ND Accessibility, Client Feedback & Reputation, and Professional Standards)

• Written audit notes with evidence citations

• Risk flags (legal, ethical, reputational, payment processor)

• Actionable recommendations (what to fix, where, and why)

• Neurovetted Directory application fee included ($79 value)

Website Audit (Ethical Marketing)

$349

Website, Ads, Emails & Socials Audit (Ethical Marketing)

$649

Independent, evidence-based audits for service providers who want to comply with online marketing laws.

This is not consulting, and it is not copywriting. This is a formal audit of your compliance with online marketing, using the same standards applied to Neurovetted Directory applicants.

Every assessment includes:

• A numerical score (out of 100) using the Neurovetted Rubric

• Category-by-category breakdown

  • (Integrity, Competence, Safety, ND Accessibility, Client Feedback & Reputation, and Professional Standards)

• Written audit notes with evidence citations

• Risk flags (legal, ethical, reputational, payment processor)

• Actionable recommendations (what to fix, where, and why)

• Neurovetted Directory application fee included ($79 value)

Passing score benchmark: 85/100

Website Only Audit

Best for:

• Coaches

• Course creators

• Membership/Community owners

• Small Business Online Service Providers

Includes:

• Review of:

  • All core website pages

  • Pricing pages

  • Terms, refund, and policy pages

  • About + credentials claims

• Cross-page consistency review (no bait-and-switch language)

• Full rubric scoring with detailed notes

• 24-point Risk Summary Report

• Directory application fee included

🕒 Turnaround: 7–10 business days

Why Get an Online Marketing Compliance Audit?

Because trust is now a business asset.

The Neurovetted Ethical Online Marketing Compliance Audit gives you third-party verification that your marketing meets clear ethical, safety, and neurodivergent-aware standards, before a regulator, platform, or client ever questions it.

1️⃣ Entry into the Neurovetted Directory

A passing score (85+/100) qualifies you to apply for inclusion in the Neurovetted Directory, a public, searchable directory of vetted online service providers.

Being listed signals to clients that:

• Your pricing and policies are transparent

• Your marketing avoids coercion and manipulation

• You meet baseline safety and integrity standards

• You are neurodivergent-aware, without exploiting ND audiences

The $79 application fee is included with your assessment.

2️⃣ The Neurovetted Badge (Trust Signal)

Approved providers receive the Neurovetted Badge, which can be displayed on:

• Your website

• Sales pages

• Checkout pages

• Email signatures

• Social profiles

This badge functions as:

• A trust shortcut for cautious buyers

• A differentiator in crowded coaching and course markets

• A visible signal that you welcome informed, ethical clients

It says: “This business has been reviewed. Not self-declared."

3️⃣ Reduced Legal, Platform, and Payment Risk

Ethical marketing is not just a values issue; it’s a risk management issue.

This assessment flags:

• Missing or unclear refund and cancellation policies

• ND-specific vulnerabilities (impulse purchasing, urgency pressure)

• Language that may trigger platform or payment processor scrutiny

Many providers don’t realize there’s a problem until:

• A client files a complaint

• A payment processor freezes funds

• An ad account is suspended

This assessment helps you catch those issues before they cost you time, money, or reputation.

4️⃣ Credibility You Don’t Have to Defend

Anyone can say “ethical,” “trauma-informed,” or “ND-friendly.”

Very few can show:

• A scored audit

• A defined rubric

• A third-party review process

• A passing benchmark

This assessment gives you something concrete to point to if:

• A client questions your policies

• A collaborator asks about your standards

• A regulator or platform requests clarification

• You want to publicly differentiate yourself from bad actors

5️⃣ Constructive Feedback Without Shame

This is not a “gotcha” audit.

Even providers who pass often receive notes highlighting:

• Where accommodations could be clarified

• Where policies could be documented more clearly

• Where language could reduce ND or trauma risk

If you already meet the standard, no changes are required. If something is missing, you’ll know exactly what, where, and why, without pressure or upsells.

What This Is (and Isn’t)

This IS:

• An independent assessment of online marketing compliance

• Evidence-based and standards-driven

• Documented and defensible

This is NOT:

• Legal advice

• Marketing consulting

• Copywriting

• A guarantee of approval or protection

Independent, evidence-based audits for service providers who want to comply with online marketing laws.

This is not consulting, and it is not copywriting. This is a formal audit of your compliance with online marketing, using the same standards applied to Neurovetted Directory applicants.

Every assessment includes:

• A numerical score (out of 100) using the Neurovetted Rubric

• Category-by-category breakdown

  • (Integrity, Competence, Safety, ND Accessibility, Client Feedback & Reputation, and Professional Standards)

• Written audit notes with evidence citations

• Risk flags (legal, ethical, reputational, payment processor)

• Actionable recommendations (what to fix, where, and why)

• Neurovetted Directory application fee included ($79 value)

Passing score benchmark: 85/100

Website, Email, Socials Audit

Best for:

• Providers running ads

• Funnel-based businesses

• High-revenue or high-risk niches (mental health, ADHD, trauma, finance)

Includes:

• Review of:

  • All core website pages

  • Pricing pages

  • Terms, refund, and policy pages

  • About + credentials claims

  • Social media ads (up to 3)

  • Email funnels (up to 5 emails)

  • Webinar or community or app sales copy (up to 2)

• Identification of:

  • Artificial urgency

  • Scarcity manipulation

  • ND-shaming or deficit framing

  • Trauma-baiting or desperation language

  • Cross-page consistency review (no bait-and-switch language)

• Platform and processor risk flags (FTC, Competition Bureau, Stripe/PayPal)

• Full rubric scoring with detailed notes

• 24-point Risk Summary Report

• Directory application fee included

🕒 Turnaround: 10–14 business days

Why Get an Online Marketing Compliance Audit?

Because trust is now a business asset.

The Neurovetted Online Marketing Compliance Audit gives you third-party verification that your marketing meets clear ethical, safety, and neurodivergent-aware standards, before a regulator, platform, or client ever questions it.

1️⃣ Entry into the Neurovetted Directory

A passing score (85+/100) qualifies you to apply for inclusion in the Neurovetted Directory, a public, searchable directory of vetted online service providers.

Being listed signals to clients that:

• Your pricing and policies are transparent

• Your marketing avoids coercion and manipulation

• You meet baseline safety and integrity standards

• You are neurodivergent-aware, without exploiting ND audiences

The $79 application fee is included with your assessment.

2️⃣ The Neurovetted Badge (Trust Signal)

Approved providers receive the Neurovetted Badge, which can be displayed on:

• Your website

• Sales pages

• Checkout pages

• Email signatures

• Social profiles

This badge functions as:

• A trust shortcut for cautious buyers

• A differentiator in crowded coaching and course markets

• A visible signal that you welcome informed, ethical clients

It says: “This business has been reviewed. Not self-declared.”

3️⃣ Reduced Legal, Platform, and Payment Risk

Ethical marketing is not just a values issue; it’s a risk management issue.

This assessment flags:

• Missing or unclear refund and cancellation policies

• ND-specific vulnerabilities (impulse purchasing, urgency pressure)

• Language that may trigger platform or payment processor scrutiny

Many providers don’t realize there’s a problem until:

• A client files a complaint

• A payment processor freezes funds

• An ad account is suspended

This assessment helps you catch those issues before they cost you time, money, or reputation.

4️⃣ Credibility You Don’t Have to Defend

Anyone can say “ethical,” “trauma-informed,” or “ND-friendly.”

Very few can show:

• A scored audit

• A defined rubric

• A third-party review process

• A passing benchmark

This assessment gives you something concrete to point to if:

• A client questions your policies

• A collaborator asks about your standards

• A regulator or platform requests clarification

• You want to publicly differentiate yourself from bad actors

5️⃣ Constructive Feedback Without Shame

This is not a “gotcha” audit.

Even providers who pass often receive notes highlighting:

• Where accommodations could be clarified

• Where policies could be documented more clearly

• Where language could reduce ND or trauma risk

If you already meet the standard, no changes are required. If something is missing, you’ll know exactly what, where, and why, without pressure or upsells.

What This Is (and Isn’t)

This IS:

• An independent assessment of online marketing compliance

• Evidence-based and standards-driven

• Documented and defensible

This is NOT:

• Legal advice

• Marketing consulting

• Copywriting

• A guarantee of approval or protection

Frequently asked questions

Do I have to change my website or marketing materials?

No. This is an audit, not a requirement.

If you pass the benchmark score (85+/100), no changes are required. Any notes you receive are provided for awareness and future consideration, not as conditions of approval.

Is this assessment mandatory to be listed in the Neurovetted Directory?

Yes and No.

All providers listed in the Neurovetted Directory must complete an ethical assessment using the Neurovetted Rubric. This ensures consistent standards across the directory and protects both clients and providers.

However, not all businesses will choose to have the full audit completed. If you feel you know the international laws for marketing well enough, you can take your chances by applying directly and paying just the fee for the directory $79.

Will you help me fix the issues you identify?

No.

To maintain independence and avoid conflicts of interest, this service does not include consulting, copywriting, or implementation support. You are free to make changes yourself or work with a provider of your choice.

Is this legal advice?

No.

This assessment is an ethical and risk-based review, not legal advice. While legal and regulatory risks may be flagged, you are encouraged to consult a qualified legal professional for legal guidance.

Will this guarantee approval by regulators, platforms, or payment processors?

No.

While the assessment helps reduce risk and improve compliance awareness, no ethical review can guarantee regulatory outcomes, platform decisions, or payment processor approvals.

What if I already consider my business ethical?

Many providers who pass still benefit from having documented, third-party verification. This process is about credibility, clarity, and risk management, not correcting “bad actors” only.

Is this only for ADHD or neurodivergent-focused businesses?

No.

The assessment is relevant to any online service provider. Neurodivergent accessibility is one of several criteria, reflecting modern ethical standards and consumer protection expectations, not a niche requirement.

Will this guarantee approval by regulators, platforms, or payment processors?

No.

While the assessment helps reduce risk and improve compliance awareness, no ethical review can guarantee regulatory outcomes, platform decisions, or payment processor approvals.

Can I use the Neurovetted badge if I pass?

Yes.
Providers who meet the passing score may display the Neurovetted™ Badge in accordance with the badge usage guidelines provided after approval.

What if I disagree with part of my assessment?

If you believe something was missed or misinterpreted, you may submit additional documentation for review. Final scoring decisions are made using the Neurovetted Rubric to ensure consistency and fairness.

How long does the assessment take?

Turnaround times vary by package and are clearly stated at booking. You’ll receive your full score and audit notes within the specified timeframe.

Who should NOT book this assessment?

This service is not a fit if you:

• Want copywriting, marketing strategy, or conversion optimization

• Are looking for legal advice

• Are unwilling to receive objective feedback

• Prefer self-certification over independent review

Why is the directory application fee included?

To remove friction and ensure transparency.

If you pass the assessment, you’re already eligible to apply, so the $79 Neurovetted Directory application fee is included in your assessment price.